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Discover the Top 5 Internet Marketing Tools, Tactics & Techniques Every Mortgage Broker Should be Using... Learn More.

"The beautiful thing about e-mail is that it's easy to test," says John Heineman, managing partner at the LeadGen Group, a San Francisco marketing consultancy. Most e-mail brokers sell test lists for as little as $500-$1000 -- put a few through their paces and see which produces the best return. I've seen good lists generate response rates as high as 12%. You'll boost your odds by avoiding brokers with squirrely practices, such as not offering opt-in capabilities, not letting you track e-mails sent and opened, or updating their lists infrequently. .

It's estimated the web conferencing market will grow to $3 billion by 2005. This increase is the result of how useful this rich, globally interactive communication and collaboration medium has become. Discover the best ways to put this powerful tool and medium to work for you. Learn More.

Take a closer look at the creative and tactical side of e-mail campaign management, exploring best practices, techniques and industry trends... download PDF.

Do you know the legal requirements of commercial email, the critical operational and technical issues that can effect campaign performance and the best creative techniques and tactics to maximize results. Discover what you should know before you press send... download PDF.

The next time you're reviewing your marketing budget, and you see a big line-item in the advertising column, or some high paid agency or ad salesman says, "you need to focus on a branding campaign", ask yourself, "Does a Branding Campaign Make Any Sense For Us"…

Providing creative, custom programs and solutions that deliver measurable return.

See how we helped one company dramatically reduce marketing cost and increase lead generation resulting in 100%+, year-over-year, sales growth.

Early Adoption Program Keeps New Customer Growth Healthy (Case Study Outline)

Discover how a low-cost, turn-key, early education / adoption program trains and familiarizes 7500-15000 potential customers each year. Keeping one software company, ahead of the competition.

See how a new focus on Internet marketing helped one company reduce their traditional communication budget by over 40%, and dramatically improve return on investment.