Project Management

Project management services allow clients to outsource a wide range of marketing programs, activities and functions, on an as needed basis, reducing internal resource allocation, utilizing experienced project specialists, optimizing project delivery schedules and minimizing associated costs. Project Management services provide a convenient extension to your internal marketing arm, letting you scale marketing up or back, without any major internal organization adjustments, and as the market dictates.

   

Maximizing Marketing Efficiency...

Every company faces the difficult challenge of matching their marketing infrastructure with their marketing needs. See how our project management services Minimize Marketing Overhead and Maximize Efficiency.

Who Uses Project Mgmt. Services and Why:

VP's, Directors and Managers of Marketing who need additional manpower, specialized expertise or a less costly external alternative to complete projects and activities of limited duration, or those that have not yet justified scaling internal teams to handle over an extended period of time.

Start-Ups, Incubators & Companies with lean internal marketing organizations.

 
     
    Cost Benefits Realized Using LeadGen Group
 
  Optimal Marketing Manpower Curve
  Typical Marketing Infrastructure Curve
  Lost efficiency (productivity or $$) when not using a marketing solution that lets you easily adjust (up or down) your marketing manpower to meet your companies fluctuating needs.
     
Unlike more established companies, early stage organizations and those that have very small marketing groups have a strong need for project management, across a wide functional area. The lack of internal manpower, the importance of cost-efficiency, and the need for core marketing materials, programs and activities are primary factors that make project management so appropriate for organizations that fit this profile. Early stage companies and those that maintain small marketing groups are wise to maintain lean internal structure until they have proven what works, and can justify scaling to manage it.
 
Marketing Services:
Programs & Activities

  e-Marketing
  Email Campaign Mgmt.
  Targeted Search Advertising
  Website Design & Optimization
  Affiliate & Reseller Management
  Viral Campaigns
  e-commerce Mgmt.
     
  Collateral / Production
  Sales Collateral (Case Studies, White Papers, Brochures, etc.)
  Graphic & Web Design
  Ad Production
     
  Advertising & Direct Marketing
  Media Buy / Scheduling / Placement / Analysis
  DM Campaign Design / Deployment / Analysis
  Integrated Telemarketing & Direct Response Campaigns
     
  Market Research & Product Mgmt.
  Market & Competitive Landscape Research & Analysis
  Pricing / Promotion / Packaging
  Product Roll-Out Mgmt.
     
  PR & Marcom
  Press Releases / Media Coverage / Analyst Relations
  Public Speaking & Article Placement
     
  Miscellaneous:
  Public & Private Seminar Mgmt., Webinars, CRM System Design & Implementation, Dept. Workflow Design, Business Development, Channel Marketing, Guerrilla Marketing…
     
 
   
 
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