| Project
Management Project management services
allow clients to outsource a wide range of marketing
programs, activities and functions, on an as needed
basis, reducing internal resource allocation, utilizing
experienced project specialists, optimizing project
delivery schedules and minimizing associated costs.
Project Management services provide a convenient extension
to your internal marketing arm, letting you scale marketing
up or back, without any major internal organization
adjustments, and as the market dictates. |
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| Maximizing Marketing
Efficiency...
Every company faces the difficult challenge of matching
their marketing infrastructure with their marketing
needs. See how our project management services Minimize
Marketing Overhead and Maximize Efficiency.
Who Uses Project Mgmt.
Services and Why:
VP's, Directors and Managers of Marketing who
need additional manpower, specialized expertise or a
less costly external alternative to complete projects
and activities of limited duration, or those that have
not yet justified scaling internal teams to handle over
an extended period of time.
Start-Ups, Incubators & Companies with
lean internal marketing organizations. |
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Cost Benefits Realized Using LeadGen Group |
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Optimal Marketing Manpower Curve |
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Typical Marketing Infrastructure
Curve |
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Lost efficiency (productivity or
$$) when not using a marketing solution that lets
you easily adjust (up or down) your marketing manpower
to meet your companies fluctuating needs. |
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| Unlike more established companies, early
stage organizations and those that have very small marketing
groups have a strong need for project management, across
a wide functional area. The lack of internal manpower,
the importance of cost-efficiency, and the need for core
marketing materials, programs and activities are primary
factors that make project management so appropriate for
organizations that fit this profile. Early stage companies
and those that maintain small marketing groups are wise
to maintain lean internal structure until they have proven
what works, and can justify scaling to manage it. |
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Marketing Services:
Programs & Activities |
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e-Marketing |
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Email Campaign Mgmt. |
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Targeted Search Advertising |
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Website Design & Optimization |
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Affiliate & Reseller Management |
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Viral Campaigns |
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e-commerce Mgmt. |
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Collateral / Production |
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Sales Collateral (Case Studies, White Papers,
Brochures, etc.) |
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Graphic & Web Design |
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Ad Production |
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Advertising & Direct
Marketing |
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Media Buy / Scheduling / Placement / Analysis |
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DM Campaign Design / Deployment / Analysis |
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Integrated Telemarketing & Direct Response
Campaigns |
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Market Research &
Product Mgmt. |
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Market & Competitive Landscape Research
& Analysis |
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Pricing / Promotion / Packaging |
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Product Roll-Out Mgmt. |
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PR & Marcom |
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Press Releases / Media Coverage / Analyst
Relations |
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Public Speaking & Article Placement |
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Miscellaneous: |
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Public & Private Seminar
Mgmt., Webinars, CRM System Design & Implementation, Dept.
Workflow Design, Business Development, Channel Marketing,
Guerrilla Marketing… |
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